I have been wondering a while, how brilliant it would be to be able to analyze what is really happening in brick and mortar environment in equal way (even anonymously) to the browser environment.
Category: trends
Big data – what will it do to your competences?
You can handle big data as great source for reporting. BI tools enable you in creation of great looking reports. All this is focusing to history. Also capabilities needed are history as automated tools can be used to create nice self-service reports, if the data is available. But could you do more with it? Continue reading Big data – what will it do to your competences?
Difference between digitalization & industrialization phases?
I was reading an article and realized that people sometimes get confused with different features of these two disruptive phenomenon. First has made huge impact already and second is impacting some areas, big wave of digitalization is still just forming.
Continue reading Difference between digitalization & industrialization phases?
An effective method for collecting customer feedback
Video tells more than words.
Here is a nice example how customer feedback solution can effectively be implemented as combination of brick&mortar and online environments.
Customers are equiped with multiple opportunities to give feedback at any time convenient to them.
Example of an effective method for collecting customer feedback by Taplause on Vimeo.
I am still test driving this service in my blog. Click it and let me know what you think about it.
Give feedback
Customer feedback is important – why not make it easy to give?
Depending on business line you are working in, you and your colleagues hopefully meet occasionally customers. If you have larger amount of those meeting rendezvous and there are several others from your company participating, I suppose you get curious about what is the service experience given to customers. There are several ways to collect this feedback.
I think the most brilliant thing about approch from a startup called Taplause is the simplicity:
- just one click (or you can also collect contact information, if customers want you to return to them).
Other great thing is the multichannel approach:
- You can utilize it in physical location by locating QR-code to your brochure, menu or corner of your desk.
- Same QR-code (or link if you prefer) can be used in your web-site or mobile application.
I am just test driving this service in my blog. Click it and let me know what you think about it.
Give feedback
Spam, target marketing, value adding information – fine line between: Value perceived by customer
Companies utilize different approaches while trying reach customers attention. Some shoot blindly into dark, some follow the trail created by customer. Most clever ones are trying to meet the customer where customer is heading to!
Big Data 2014 – what have we learned from 2013?
Things are changing as concept of Big Data is getting more mature during 2014. Here are few imaginary headlines i wanted to comment on:
- Big Data likes cloud?
- The difficulty of choosing right Hadoop distribution puts project on hold?
- Analytic applications are driving what we can do with Big Data?
- ETL processes and MDM will disappear?
Notice the question marks after each topic. Continue reading Big Data 2014 – what have we learned from 2013?
Economy predictions for 2014 – many big things are moving or are they?
While reading New Years first news articles, few global topics from news were rising to top of my mind.
- Salary increases in Asia Pacific are corroding the cheap labor driven ecosystem
- GDP growth in China is slowing down
- Concerns about stability of euro
- Rising value of US dollar
- Bridging gap between education supply and labor market demand
Forecasts are just forecasts, but any how they will rise topics worth to follow up into our attention. It will be interesting to observe how things have really developed at the end of 2014.
Continue reading Economy predictions for 2014 – many big things are moving or are they?
Social media, privacy, new user generation – does old medicin of Facebook still work?
Interesting report from Pew Internet & American Life research program how behaviour of younger generation is changing. Both idea what to share and where seem to in transit. Continue reading Social media, privacy, new user generation – does old medicin of Facebook still work?
49% of small businesses never update their listings online
Just found a survey made by ConstantContact among SMBs in february. They figured out that SMBs have challenges to handle even their basic online marketing. This is somehow understantable as they need to focus to their own business and they usually do not have knowledge or resources to tackle ever increasing complexity of online environment. Actually 70% of companies in this interview say that they do not have time to manage the listings. Continue reading 49% of small businesses never update their listings online