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I was watching stock market today. Pearson plc (PSON) got beaten up quite badly. Just for sake of curiosity i drilled down to recommendations by different analysts to see if they were able to predict today announced problems.
Continue reading Just an observation: analyst views and what happens in real life a bit later?
Number of active players has increased rapidly over last few years. Starting with roughly100 different options in 2011 and reaching almost 20 times more already in 2015.
As this development continues, the difficulty to choose right set of solutions becomes harder. Also you need to be careful when deciding which features are essential for your business and are they provided by your selected vendors. Continuity is also a question mark in this turbulent market as companies are acquiring smaller competitors or moving out from market after becoming obsolete.
Disruption and speed of change in this domain are amazing. It is easier to understand the speed, if we observe some of the forces behind growth:
Continue reading Marketing technology landscape is scattering rapidly
Over the past decades we have seen many companies establishing disruptive business models. Some are succeeding and some not. Without any statistical analyse i think there are few things that are the same for all those who succeed.
Continue reading Nature of industry disruptions – are there some commonalities?
Video tells more than words.
Here is a nice example how customer feedback solution can effectively be implemented as combination of brick&mortar and online environments.
Customers are equiped with multiple opportunities to give feedback at any time convenient to them.
Example of an effective method for collecting customer feedback by Taplause on Vimeo.
I am still test driving this service in my blog. Click it and let me know what you think about it.
Companies utilize different approaches while trying reach customers attention. Some shoot blindly into dark, some follow the trail created by customer. Most clever ones are trying to meet the customer where customer is heading to!
Continue reading Spam, target marketing, value adding information – fine line between: Value perceived by customer
All transactions between different entities create information (individuals or companies). In many cases this information seem to be utilized in very limited way and thus benefits remain untapped. Often customer information is also observed one-sidedly from enterprise point of view. There are plenty of benefits for producer of that information too. Continue reading Customer information – is the real value recogniced? Back to era of knowing your customers.
I was just browsing through study released by Idean. What are the tools (=smartphone) for delivering the mobile marketing message (alongside with other mobile content) to end-users and how that market is developing, where (globally or locally) my questions while starting to explore this study. Continue reading Mobile content market – how it develops in Finland
Just run into curious page with statistic for many purposes. The one illustrating mobile web usage made me wonder the actual definition of it.
If you just think about megabytes, then i would understand the ratio. On the other hand the time spend by end-users in web should be different ball game. I would imagine that the ratio should already be opposite. Continue reading How to define and measure mobile web usage – or does it actually matter?