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I was watching stock market today. Pearson plc (PSON) got beaten up quite badly. Just for sake of curiosity i drilled down to recommendations by different analysts to see if they were able to predict today announced problems.
Continue reading Just an observation: analyst views and what happens in real life a bit later?
You want your company to survive in digital-era? Four potential areas to check are: channel approach, processes, scope and people. Failing to be digital in any of these areas may significantly hinder down your capability to survive in ever increasing competition or just make your profits go down.
Continue reading Disruption in media business – 4 points sometime forgotten
Video tells more than words.
Here is a nice example how customer feedback solution can effectively be implemented as combination of brick&mortar and online environments.
Customers are equiped with multiple opportunities to give feedback at any time convenient to them.
Example of an effective method for collecting customer feedback by Taplause on Vimeo.
I am still test driving this service in my blog. Click it and let me know what you think about it.
Depending on business line you are working in, you and your colleagues hopefully meet occasionally customers. If you have larger amount of those meeting rendezvous and there are several others from your company participating, I suppose you get curious about what is the service experience given to customers. There are several ways to collect this feedback.
I think the most brilliant thing about approch from a startup called Taplause is the simplicity:
- just one click (or you can also collect contact information, if customers want you to return to them).
Other great thing is the multichannel approach:
- You can utilize it in physical location by locating QR-code to your brochure, menu or corner of your desk.
- Same QR-code (or link if you prefer) can be used in your web-site or mobile application.
I am just test driving this service in my blog. Click it and let me know what you think about it.
Companies utilize different approaches while trying reach customers attention. Some shoot blindly into dark, some follow the trail created by customer. Most clever ones are trying to meet the customer where customer is heading to!
Continue reading Spam, target marketing, value adding information – fine line between: Value perceived by customer
While reading New Years first news articles, few global topics from news were rising to top of my mind.
- Salary increases in Asia Pacific are corroding the cheap labor driven ecosystem
- GDP growth in China is slowing down
- Concerns about stability of euro
- Rising value of US dollar
- Bridging gap between education supply and labor market demand
Forecasts are just forecasts, but any how they will rise topics worth to follow up into our attention. It will be interesting to observe how things have really developed at the end of 2014.
Continue reading Economy predictions for 2014 – many big things are moving or are they?
All transactions between different entities create information (individuals or companies). In many cases this information seem to be utilized in very limited way and thus benefits remain untapped. Often customer information is also observed one-sidedly from enterprise point of view. There are plenty of benefits for producer of that information too. Continue reading Customer information – is the real value recogniced? Back to era of knowing your customers.
I was just browsing through study released by Idean. What are the tools (=smartphone) for delivering the mobile marketing message (alongside with other mobile content) to end-users and how that market is developing, where (globally or locally) my questions while starting to explore this study. Continue reading Mobile content market – how it develops in Finland