Companies utilize different approaches while trying reach customers attention. Some shoot blindly into dark, some follow the trail created by customer. Most clever ones are trying to meet the customer where customer is heading to!
Just found a survey made by ConstantContact among SMBs in february. They figured out that SMBs have challenges to handle even their basic online marketing. This is somehow understantable as they need to focus to their own business and they usually do not have knowledge or resources to tackle ever increasing complexity of online environment. Actually 70% of companies in this interview say that they do not have time to manage the listings. Continue reading 49% of small businesses never update their listings online
70% of EU citizens are worried about misuse of their personal data according to EU justice department. One might think are the remainin 30% in groups of ignoranda and unaware. Naturally nobody wants misuse of personal data.
source: European Commission
One way to give control to indiciduals is the defined “right to be forgotten”- rule. Tricky part is how that can be implemented.
From individual point of view it is impossible to know where you have left some information about yourself while wondering through web. All systems are storing huge amounts of information in their logs. Picking and deleting few individuals out of that might prove to be tricky. Easy answer would be that no-one is allowed to store any logs, but that would be quite huge change effort for all systems running in web. For example my blog remembers you visiting here and staying on this page, which is basic functionality for all web based applications.
From company point of view this rule would have big impacts on need to invest renewal of systems so that unwated data can be deleted. It would impact also on business models: imagine what amazon would look like without any memory of your earlier visits.
On the other hand, if right to be forgotten would be limitted on registrations into services like Facebook and such, what would be the benefit? Your information will be collected into different web services which are crawling the content all the time and you do not know from whom you should request you information removal. Check out Way Back Machine, it shows nicely what i mean.
So nice attempt to increase individual control on personal privacy, but naturally there are some minor details to be considered while implementing it.
Real time utilization of analyzed data provides new opportunities for solutions. Collection, combination and modeling capabilities are critical for success and need to develop significantly from current stage. What we would like to do and what we can do might differ when we take in real time as parameter.
Social media will find its role as part of data flow and contact channel. Enormous ammount of data is daily created in social media, which can and most probably will be used commercially at the end of the day.
Opening data sources and developing tools are easing up enrichment of data. Many governmental organizations all over the world are opening their data sets for public use. Good set of available data now is visible in www.data.gov
People make personal information increasingly available into online services. A study done by Bovitzin shows that 70% of young and 77% over 35 years think that their private information should be kept unavailable. At the very same time over half of these people are willingly providing they private information to online services. Reason for this behaviour seem to be that people believe information exchange as integral part of social media. Interesting to see how this develops as utilization of shared data increases and both positive and negative effects become visible.
Open data provides new bulk source of infromation that can easily lead to new innovative online solutions as barrier of entry is getting lower. Ammount of open data sites is increasing rapidly as governments see increasing utilization beneficial for businesses and thus local economies.
Scoopshot is excellent example of information collection with crowd sourcing. Similar approaches are utlized in review sites, which make their users as content providers. This enables better coverage of online services also in not so dencely populated parts of real wolrd.