Today artificial intelligence is revolutionizing many business sectors and none will remain untouched. Many people are talking about digital transformation and this is one dimension of it. For me digital transformation does not mean incremental change of business into new direction, it involves radical innovation and utilization of new opportunities, like developing analytics.
I have been wondering a while, how brilliant it would be to be able to analyze what is really happening in brick and mortar environment in equal way (even anonymously) to the browser environment.
You want your company to survive in digital-era? Four potential areas to check are: channel approach, processes, scope and people. Failing to be digital in any of these areas may significantly hinder down your capability to survive in ever increasing competition or just make your profits go down.
Where you start from is your existing products, customers and core competencies to deliver.
Over the past decades we have seen many companies establishing disruptive business models. Some are succeeding and some not. Without any statistical analyse i think there are few things that are the same for all those who succeed.
I was reading an article and realized that people sometimes get confused with different features of these two disruptive phenomenon. First has made huge impact already and second is impacting some areas, big wave of digitalization is still just forming.
Video tells more than words.
Here is a nice example how customer feedback solution can effectively be implemented as combination of brick&mortar and online environments.
Customers are equiped with multiple opportunities to give feedback at any time convenient to them.
I am still test driving this service in my blog. Click it and let me know what you think about it.
Depending on business line you are working in, you and your colleagues hopefully meet occasionally customers. If you have larger amount of those meeting rendezvous and there are several others from your company participating, I suppose you get curious about what is the service experience given to customers. There are several ways to collect this feedback.
I think the most brilliant thing about approch from a startup called Taplause is the simplicity:
- just one click (or you can also collect contact information, if customers want you to return to them).
Other great thing is the multichannel approach:
- You can utilize it in physical location by locating QR-code to your brochure, menu or corner of your desk.
- Same QR-code (or link if you prefer) can be used in your web-site or mobile application.
I am just test driving this service in my blog. Click it and let me know what you think about it.
I didn’t have time to write during #IPO of #Alibaba, but I had positive feelings about this one due to its dominant market position in China. First quarterly report seem to be quite impressive as expected. Although few questions remain open.