Using “cookies” in real world: why lesson learned from digital world are not applied in brick-and-mortar?

I have been wondering a while, how brilliant it would be to be able to analyze what is really happening in brick and mortar environment in equal way (even anonymously) to the browser environment.

Continue reading Using “cookies” in real world: why lesson learned from digital world are not applied in brick-and-mortar?

Observing the datamarket evolution 2000-2016: how utilization of data and focus has shifted over time

 

kuva3I have been working with heavily data related industries quite awhile. Just thinking back, i realized a pattern how focus has shifted over time. Maybe similar development is applicable to other developing areas too.

Continue reading Observing the datamarket evolution 2000-2016: how utilization of data and focus has shifted over time

Big data – what will it do to your competences?

kuva8You can handle big data as great source for reporting. BI tools enable you in creation of great looking reports. All this is focusing to history. Also capabilities needed are history as automated tools can be used to create nice self-service reports, if the data is available. But could you do more with it? Continue reading Big data – what will it do to your competences?

Big data – what will it do to your technology?

Change is the keyword. Volume, velocity and variety of data are changing. Time slot that act as your window of opportunity to deliver something new is getting ever narrower. There is also bright side of this change. You just need to find it for your business and change yourself to be able to utilize it.IMG_0231 Continue reading Big data – what will it do to your technology?

Big data – what it can do to your business?

What could big data do your business? Like all other hot topics, it is promised to deliver more revenue, decrease your costs and create more profit. Sounds great, but how to deliver those benefits?kayra Continue reading Big data – what it can do to your business?

Spam, target marketing, value adding information – fine line between: Value perceived by customer

Companies utilize different approaches while trying reach customers attention. Some shoot blindly into dark, some follow the trail created by customer. Most clever ones are trying to meet the customer where customer is heading to!

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Continue reading Spam, target marketing, value adding information – fine line between: Value perceived by customer

Big Data 2014 – what have we learned from 2013?

Things are changing as concept of Big Data is getting more mature during 2014. Here are few imaginary headlines i wanted to comment on:

  • Big Data likes cloud?
  • The difficulty of choosing right Hadoop distribution puts project on hold?
  • Analytic applications are driving what we can do with Big Data?
  • ETL processes and MDM will disappear?

Notice the question marks after each topic. Continue reading Big Data 2014 – what have we learned from 2013?

Big data demystifies and utilization of it becomes necessity

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Real time utilization of analyzed data provides new opportunities for solutions. Collection, combination and modeling capabilities are critical for success and need to develop significantly from current stage. What we would like to do and what we can do might differ when we take in real time as parameter.

Social media will find its role as part of data flow and contact channel. Enormous ammount of data is daily created in social media, which can and most probably will be used commercially at the end of the day.

Opening data sources and developing tools are easing up enrichment of data. Many governmental organizations all over the world are opening their data sets for public use. Good set of available data now is visible in www.data.gov