I was just browsing through study released by Idean. What are the tools (=smartphone) for delivering the mobile marketing message (alongside with other mobile content) to end-users and how that market is developing, where (globally or locally) my questions while starting to explore this study. Continue reading Mobile content market – how it develops in Finland
Tag: mobile
How to define and measure mobile web usage – or does it actually matter?
Just run into curious page with statistic for many purposes. The one illustrating mobile web usage made me wonder the actual definition of it.
If you just think about megabytes, then i would understand the ratio. On the other hand the time spend by end-users in web should be different ball game. I would imagine that the ratio should already be opposite. Continue reading How to define and measure mobile web usage – or does it actually matter?
Facebook moving advertising on mobile
88% (85% Q1) of Facebook’s revenue is coming from advertisements. 41% (30% Q1) of that is already coming from mobile advertisements. There are over 1 million active advertisers according to Facebook’s latest report. The growth is driven significantly by local businesses. Continue reading Facebook moving advertising on mobile
Speed of internet connection – good position for consumer to be is in middle on trends, but what is operators next move?
Living in area close to city, but too far for proper fixed line connection. All operators offer 8M/1M connection and the actual measured speed will remain at level of 4-5M.
I am watching TV through that connection and began to wonder, if I could achieve a bit better quality for movies. 1M stream is ok, but I would prefer to get 2M stream for bigger screen.
I took a mobile phone capable to 4G connection. Made it distribute WLAN network and measured the speed. For my supprise I got almost symmetrical connection 25M/24M!
Naturally this luxury will not last as my neighbours figure the same thing out and start to utilize 4G, but for time being I can enjoy speed. So in some cases it is usefull to be early adopter moving from fixed to mobile connection.
Other thing that might change the situation in future is new pricing models of mobile subscriptions, that operators are talking about. Data buckets and other pricing limitatios will make it too fuzzy for consumers. At the moment mobile subscriptions are charged on fixed monthly basis similarly to fixed line connections.
Interesting to see what happens. I naturally understand that operators have to earn they money, but i am worried how pricing change will affect end user behaviour. Hopefully they will find a balance and we will not fall back to stone age. Like earlier times of mobile usage in USA: people did not dare to answer their phones as they felt uncertain about the expenses and stick with fixed line phones.
Net attitude – details change, but thinking out of the box remains important over time
A book from history: beginning of this century. I don’t know if this book is anymore available anywhere. I started to read it out of curiosity: how development and future of internet was seen by this book?
Writer had interesting edge into story as he started to think about internet and its opportunities already during 1993. At that time they were considering if it is possible to monetize this new technology. While considering how, they came to conclusion that they don’t know.
Basically book is pointing out the handicaps of thinking that was common during early 2000. Most of those examples seem amusing ten years after, but if you abstract those though a bit there might be some relevance for today’s business world too. When you try to move your old business model into new environment you are making mistake. You need rethink what you are doind seizing the opportunities created by new environment. Some things might have changed to be mandatory, even they were considered optional earlier. Those companies who figure out new rules fasted, will gain the benefits too.
I don’t know if i would recommend to read the whole book, but rather consider the main thought: think out of the box when entering the new arena with new rules and especially consider your timing. It seem that often first mover advantage is a myth or lucky strike. In many cases second wave hits into more mature market and picks the berries.
Mobile traffic to local sites is growing faster than total internet traffic – is there any difference anymore?
The share of Non-PC traffic has grown from 7% to 15% during last year compared to total internet traffic as illustrated in enclosed analysis made by comScore. During same period of time tablets and smartphones have developed significantly what comes to their internet capabilities and display sizes.
I would tend to argue that basically most of mobile traffic to websites is quite similar to traffic created by PCs. I even locations might be similar. What is the difference between me reading newspaper with smartphone at my breakfast table compared me reading it with PC in my study? In many cases mobile users are also consuming content with same layouts as PC users.
PC is dying, no doubt about that. Does this shift of consumption have any impact on way how web sites are designed in future? I think it is about time to stop thinking mobile and fixed internet as separate things. It seems more academic question out of reach for people creating the web traffic.