How to define and measure mobile web usage – or does it actually matter?

Just run into curious page with statistic for many purposes. The one illustrating mobile web usage made me wonder the actual definition of it.

If you just think about megabytes, then i would understand the ratio. On the other hand the time spend by end-users in web should be different ball game. I would imagine that the ratio should already be opposite.

Maybe i am just not part of the target group and thus don’t comprehend this. Other option would be the definition of web usage, are clicks through applications counted as page views? If not, i don’t figure out why? In example my local news paper has applications for different mobile devices  as well as traditional web page. I am clicking regularly their pages through mobile application, but almost never through web page. Is that the reason Europe is lacking behind in this measurement?

source: statista

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