Using “cookies” in real world: why lesson learned from digital world are not applied in brick-and-mortar?

I have been wondering a while, how brilliant it would be to be able to analyze what is really happening in brick and mortar environment in equal way (even anonymously) to the browser environment.

Continue reading Using “cookies” in real world: why lesson learned from digital world are not applied in brick-and-mortar?

Disruption in media business – 4 points sometime forgotten

digital disruption

You want your company to survive in digital-era? Four potential areas to check are: channel approach, processes, scope and people. Failing to be digital in any of these areas may significantly hinder down your capability to survive in ever increasing competition or just make your profits go down.

Continue reading Disruption in media business – 4 points sometime forgotten

Nature of industry disruptions – Rethinking your business to match emerging customer needs?

Where you start from is your existing products, customers and core competencies to deliver.

kirjaWhat is the essence of your product that is still appealing to your customers after the disruption has emerged in your industry?

bittikirja Continue reading Nature of industry disruptions – Rethinking your business to match emerging customer needs?

Nature of industry disruptions – are there some commonalities?

Over the past decades we have seen many companies establishing disruptive business models. Some are succeeding and some not. Without any statistical analyse  i think there are few things that are the same for all those who succeed.

moottori

Continue reading Nature of industry disruptions – are there some commonalities?

Difference between digitalization & industrialization phases?

I was reading an article and realized that people sometimes get confused with different features of these two disruptive phenomenon. First has made huge impact already and second is impacting some areas, big wave of digitalization is still just forming.

Continue reading Difference between digitalization & industrialization phases?

An effective method for collecting customer feedback

Video tells more than words.

Here is a nice example how customer feedback solution can effectively be implemented as combination of brick&mortar and online environments.

Customers are equiped with multiple opportunities to give feedback at any time convenient to them.


Example of an effective method for collecting customer feedback by Taplause on Vimeo.

 

I am still test driving this service in my blog. Click it and let me know what you think about it.
Give feedbackTaplause Icon

Customer feedback is important – why not make it easy to give?

Depending on business line you are working in, you and your colleagues hopefully meet occasionally customers. If you have larger amount of those meeting rendezvous and there are several others from your company participating, I suppose you get curious about what is the service experience given to customers. There are several ways to collect this feedback.

 

I think the most brilliant thing about approch from a startup called Taplause is the simplicity:

  • just one click (or you can also collect contact information, if customers want you to return to them).

Other great thing is the multichannel approach:

  • You can utilize it in physical location by locating QR-code to your brochure, menu or corner of your desk.
  • Same QR-code (or link if you prefer) can be used in your web-site or mobile application.

I am just test driving this service in my blog. Click it and let me know what you think about it.
Give feedbackTaplause Icon

Alibaba: biggest tech IPO? – how story continues

I didn’t have time to write during #IPO of #Alibaba, but I had positive feelings about this one due to its dominant market position in China. First quarterly report seem to be quite impressive as expected. Although few questions remain open.

Continue reading Alibaba: biggest tech IPO? – how story continues

Cloud storage prices eroding- served with day’s price as fish

Big players seem to have realized that there is space for price competition. Infrastructure cost is naturally dropping, maybe even faster than earlier estimated due to new innovative ways to utilize it more efficiently.

Continue reading Cloud storage prices eroding- served with day’s price as fish