I have been wondering a while, how brilliant it would be to be able to analyze what is really happening in brick and mortar environment in equal way (even anonymously) to the browser environment.
Number of active players has increased rapidly over last few years. Starting with roughly100 different options in 2011 and reaching almost 20 times more already in 2015.
As this development continues, the difficulty to choose right set of solutions becomes harder. Also you need to be careful when deciding which features are essential for your business and are they provided by your selected vendors. Continuity is also a question mark in this turbulent market as companies are acquiring smaller competitors or moving out from market after becoming obsolete.
Disruption and speed of change in this domain are amazing. It is easier to understand the speed, if we observe some of the forces behind growth:
Companies utilize different approaches while trying reach customers attention. Some shoot blindly into dark, some follow the trail created by customer. Most clever ones are trying to meet the customer where customer is heading to!
All transactions between different entities create information (individuals or companies). In many cases this information seem to be utilized in very limited way and thus benefits remain untapped. Often customer information is also observed one-sidedly from enterprise point of view. There are plenty of benefits for producer of that information too. Continue reading Customer information – is the real value recogniced? Back to era of knowing your customers.
I was just browsing through study released by Idean. What are the tools (=smartphone) for delivering the mobile marketing message (alongside with other mobile content) to end-users and how that market is developing, where (globally or locally) my questions while starting to explore this study. Continue reading Mobile content market – how it develops in Finland
Just happened to read an older book which is surprisingly well hitting into today’s hot topic: privacy. Continue reading The Quantum Thief: online marketing, NSA and internet privacy – public and private memories exposed
Kasvun paikka tells about marketing and how that is utlized for business growth.