Just found a survey made by ConstantContact among SMBs in february. They figured out that SMBs have challenges to handle even their basic online marketing. This is somehow understantable as they need to focus to their own business and they usually do not have knowledge or resources to tackle ever increasing complexity of online environment. Actually 70% of companies in this interview say that they do not have time to manage the listings. Continue reading 49% of small businesses never update their listings online
Category: business trends
Net attitude – details change, but thinking out of the box remains important over time
A book from history: beginning of this century. I don’t know if this book is anymore available anywhere. I started to read it out of curiosity: how development and future of internet was seen by this book?
Writer had interesting edge into story as he started to think about internet and its opportunities already during 1993. At that time they were considering if it is possible to monetize this new technology. While considering how, they came to conclusion that they don’t know.
Basically book is pointing out the handicaps of thinking that was common during early 2000. Most of those examples seem amusing ten years after, but if you abstract those though a bit there might be some relevance for today’s business world too. When you try to move your old business model into new environment you are making mistake. You need rethink what you are doind seizing the opportunities created by new environment. Some things might have changed to be mandatory, even they were considered optional earlier. Those companies who figure out new rules fasted, will gain the benefits too.
I don’t know if i would recommend to read the whole book, but rather consider the main thought: think out of the box when entering the new arena with new rules and especially consider your timing. It seem that often first mover advantage is a myth or lucky strike. In many cases second wave hits into more mature market and picks the berries.
On demand streaming vs scheduled TV – technology disruption challenges old business model
Companies like focused streaming content providers (ie. Neflix, TV-kaista) and TelCo’s (ie. TeliaSonera, Elisa) are expanding their role among end users time consumption. Citi claimed that
Streaming is already nudging out regular old TV.
This might already be true in some markets and it continues to develop. Some TV broadcasters have already reacted to this (ie. ABC, YLE) by creating their own streamed offering.
Interesting thing here is, what happens to the money spend on TV advertisements? There are no more so many minutes of spare time, that people would consume watching commercial breaks. You could try to add commercial breaks into streamed content too, but user adoption of that might be difficult to achieve.
For example there was a projection that TV-advertising will continue to grow from 65B (2012) to 72B (2016) in US market. My question is why it would grow if people are moving more towards new way of consuming streamed content. I would expect to see heavier shift towards online advertising here.