Change is the keyword. Volume, velocity and variety of data are changing. Time slot that act as your window of opportunity to deliver something new is getting ever narrower. There is also bright side of this change. You just need to find it for your business and change yourself to be able to utilize it. Continue reading Big data – what will it do to your technology?
What could big data do your business? Like all other hot topics, it is promised to deliver more revenue, decrease your costs and create more profit. Sounds great, but how to deliver those benefits? Continue reading Big data – what it can do to your business?
Where you start from is your existing products, customers and core competencies to deliver.
Over the past decades we have seen many companies establishing disruptive business models. Some are succeeding and some not. Without any statistical analyse i think there are few things that are the same for all those who succeed.
I was reading an article and realized that people sometimes get confused with different features of these two disruptive phenomenon. First has made huge impact already and second is impacting some areas, big wave of digitalization is still just forming.
Antti Syväniemi sharing good view about analytics.
- Predict customer needs
- Based on that optimize product, service offering and marketing to solution helping customer to achieve their goals
- Analytics is view to future and optimization is the way there
Video tells more than words.
Here is a nice example how customer feedback solution can effectively be implemented as combination of brick&mortar and online environments.
Customers are equiped with multiple opportunities to give feedback at any time convenient to them.
I am still test driving this service in my blog. Click it and let me know what you think about it.
Depending on business line you are working in, you and your colleagues hopefully meet occasionally customers. If you have larger amount of those meeting rendezvous and there are several others from your company participating, I suppose you get curious about what is the service experience given to customers. There are several ways to collect this feedback.
I think the most brilliant thing about approch from a startup called Taplause is the simplicity:
- just one click (or you can also collect contact information, if customers want you to return to them).
Other great thing is the multichannel approach:
- You can utilize it in physical location by locating QR-code to your brochure, menu or corner of your desk.
- Same QR-code (or link if you prefer) can be used in your web-site or mobile application.
I am just test driving this service in my blog. Click it and let me know what you think about it.
Companies utilize different approaches while trying reach customers attention. Some shoot blindly into dark, some follow the trail created by customer. Most clever ones are trying to meet the customer where customer is heading to!