An example of this kind of battle during last century was the one between IBM and Microsoft. OS/2 was more stable and advanced (multitasking) compared to Windows versions available at that time. It was taken quite well in corporate environment, but did not really ever take of among wider consumer audience.
I have a bit same feeling when observing current struggle between platforms for smartphones. Being able to figure out what is the appealing thing for consumers may again play crucial role for future of winning platform. Interesting to see if history replays itself and there will be one dominant platform complemented with few special interest group platforms and naturally open source platforms.
Companies like focused streaming content providers (ie. Neflix, TV-kaista) and TelCo’s (ie. TeliaSonera, Elisa) are expanding their role among end users time consumption. Citi claimed that
This might already be true in some markets and it continues to develop. Some TV broadcasters have already reacted to this (ie. ABC
) by creating their own streamed offering.
Interesting thing here is, what happens to the money spend on TV advertisements? There are no more so many minutes of spare time, that people would consume watching commercial breaks. You could try to add commercial breaks into streamed content too, but user adoption of that might be difficult to achieve.
For example there was a projection
that TV-advertising will continue to grow from 65B (2012) to 72B (2016) in US market. My question is why it would grow if people are moving more towards new way of consuming streamed content. I would expect to see heavier shift towards online advertising here.