What could big data do your business? Like all other hot topics, it is promised to deliver more revenue, decrease your costs and create more profit. Sounds great, but how to deliver those benefits? Continue reading Big data – what it can do to your business?
Where you start from is your existing products, customers and core competencies to deliver.
The share of Non-PC traffic has grown from 7% to 15% during last year compared to total internet traffic as illustrated in enclosed analysis made by comScore. During same period of time tablets and smartphones have developed significantly what comes to their internet capabilities and display sizes.
I would tend to argue that basically most of mobile traffic to websites is quite similar to traffic created by PCs. I even locations might be similar. What is the difference between me reading newspaper with smartphone at my breakfast table compared me reading it with PC in my study? In many cases mobile users are also consuming content with same layouts as PC users.
PC is dying, no doubt about that. Does this shift of consumption have any impact on way how web sites are designed in future? I think it is about time to stop thinking mobile and fixed internet as separate things. It seems more academic question out of reach for people creating the web traffic.
Discussion around “bring your own device” is quite heavily focused into devices and whether those should be allowed or not. I think the key question is do organisations want to make their services available any time, any where. After answering yes to that question, it really does not matter any more who brings the device (naturally the security concerns need to be taken care).
I think that services that are openned to be available out side organzations office network are increasing productivity. They are not so weird thing either anymore as there are readily available services like salesforce.com and other real SaaS solutions also handling companies key assets: customer information. So why not consider similar approach for other services too?
People have now many new tools they can utlize for social networking and communication.
It will became increasingly easy to broadcast to many target groups, but at the same time, as communication is two directional, it will became more difficult to master all utlized channels. This will have interesting impact on popularity of different channels and the audience available in those.