Marketing technology landscape is scattering rapidly

 

marketinglandscapeNumber of active players has increased rapidly over last few years. Starting with roughly100 different options in 2011 and reaching almost 20 times more already in 2015.

As this development continues, the difficulty to choose right set of solutions becomes harder. Also you need to be careful when deciding which features are essential for your business and are they provided by your selected vendors. Continuity is also a question mark in this turbulent market as companies are acquiring smaller competitors or moving out from market after becoming obsolete.

Disruption and speed of change in this domain are amazing. It is easier to understand the speed, if we observe some of the forces behind growth:

Continue reading Marketing technology landscape is scattering rapidly

Big data – what will it do to your competences?

kuva8You can handle big data as great source for reporting. BI tools enable you in creation of great looking reports. All this is focusing to history. Also capabilities needed are history as automated tools can be used to create nice self-service reports, if the data is available. But could you do more with it? Continue reading Big data – what will it do to your competences?

Big data – what will it do to your technology?

Change is the keyword. Volume, velocity and variety of data are changing. Time slot that act as your window of opportunity to deliver something new is getting ever narrower. There is also bright side of this change. You just need to find it for your business and change yourself to be able to utilize it.IMG_0231 Continue reading Big data – what will it do to your technology?

Difference between digitalization & industrialization phases?

I was reading an article and realized that people sometimes get confused with different features of these two disruptive phenomenon. First has made huge impact already and second is impacting some areas, big wave of digitalization is still just forming.

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Internet of things: Growth and user experience – future view

image Continue reading Internet of things: Growth and user experience – future view

Cloud storage prices eroding- served with day’s price as fish

Big players seem to have realized that there is space for price competition. Infrastructure cost is naturally dropping, maybe even faster than earlier estimated due to new innovative ways to utilize it more efficiently.

Continue reading Cloud storage prices eroding- served with day’s price as fish

Big Data 2014 – what have we learned from 2013?

Things are changing as concept of Big Data is getting more mature during 2014. Here are few imaginary headlines i wanted to comment on:

  • Big Data likes cloud?
  • The difficulty of choosing right Hadoop distribution puts project on hold?
  • Analytic applications are driving what we can do with Big Data?
  • ETL processes and MDM will disappear?

Notice the question marks after each topic. Continue reading Big Data 2014 – what have we learned from 2013?

Test driving new in site search – amazing speed and accuracy

As you might see, new search box has appeared into right sidebar. This is produced by Finnish startup called AddSearch.

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Internet of things – how to protect your fridge?

Now it has finally happened: someones fridge participated into massive email spam attack!

Fridge in the picture does not have anything to do with the fridge mentioned in the text
Fridge in the picture does not have anything to do with the fridge mentioned in the text

Continue reading Internet of things – how to protect your fridge?