The way how people communicate has changed – todays multichannel interaction is harder to manage

People have now many new tools they can utlize for social networking and communication.

waytocommunicate

It will became increasingly easy to broadcast to many target groups, but at the same time, as communication is two directional, it will became more difficult to master all utlized channels. This will have interesting impact on popularity of different channels and the audience available in those.

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