Where you start from is your existing products, customers and core competencies to deliver.
Over the past decades we have seen many companies establishing disruptive business models. Some are succeeding and some not. Without any statistical analyse i think there are few things that are the same for all those who succeed.
I was reading an article and realized that people sometimes get confused with different features of these two disruptive phenomenon. First has made huge impact already and second is impacting some areas, big wave of digitalization is still just forming.
Antti Syväniemi sharing good view about analytics.
- Predict customer needs
- Based on that optimize product, service offering and marketing to solution helping customer to achieve their goals
- Analytics is view to future and optimization is the way there
Video tells more than words.
Here is a nice example how customer feedback solution can effectively be implemented as combination of brick&mortar and online environments.
Customers are equiped with multiple opportunities to give feedback at any time convenient to them.
I am still test driving this service in my blog. Click it and let me know what you think about it.