Artificial intelligence and analytics change business environments

Today artificial intelligence is revolutionizing many business sectors and none will remain untouched. Many people are talking about digital transformation and this is one dimension of it. For me digital transformation does not mean incremental change of business into new direction, it involves radical innovation and utilization of new opportunities, like developing analytics.

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Just an observation: analyst views and what happens in real life a bit later?

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I was watching stock market today. Pearson plc (PSON) got beaten up quite badly. Just for sake of curiosity i drilled down to recommendations by different analysts to see if they were able to predict today announced problems.

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Using “cookies” in real world: why lesson learned from digital world are not applied in brick-and-mortar?

I have been wondering a while, how brilliant it would be to be able to analyze what is really happening in brick and mortar environment in equal way (even anonymously) to the browser environment.

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Marketing technology landscape is scattering rapidly

 

marketinglandscapeNumber of active players has increased rapidly over last few years. Starting with roughly100 different options in 2011 and reaching almost 20 times more already in 2015.

As this development continues, the difficulty to choose right set of solutions becomes harder. Also you need to be careful when deciding which features are essential for your business and are they provided by your selected vendors. Continuity is also a question mark in this turbulent market as companies are acquiring smaller competitors or moving out from market after becoming obsolete.

Disruption and speed of change in this domain are amazing. It is easier to understand the speed, if we observe some of the forces behind growth:

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Observing the datamarket evolution 2000-2016: how utilization of data and focus has shifted over time

 

kuva3I have been working with heavily data related industries quite awhile. Just thinking back, i realized a pattern how focus has shifted over time. Maybe similar development is applicable to other developing areas too.

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Disruption in media business – 4 points sometime forgotten

digital disruption

You want your company to survive in digital-era? Four potential areas to check are: channel approach, processes, scope and people. Failing to be digital in any of these areas may significantly hinder down your capability to survive in ever increasing competition or just make your profits go down.

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Big data – what will it do to your competences?

kuva8You can handle big data as great source for reporting. BI tools enable you in creation of great looking reports. All this is focusing to history. Also capabilities needed are history as automated tools can be used to create nice self-service reports, if the data is available. But could you do more with it? Continue reading Big data – what will it do to your competences?

Big data – what will it do to your technology?

Change is the keyword. Volume, velocity and variety of data are changing. Time slot that act as your window of opportunity to deliver something new is getting ever narrower. There is also bright side of this change. You just need to find it for your business and change yourself to be able to utilize it.IMG_0231 Continue reading Big data – what will it do to your technology?

Big data – what it can do to your business?

What could big data do your business? Like all other hot topics, it is promised to deliver more revenue, decrease your costs and create more profit. Sounds great, but how to deliver those benefits?kayra Continue reading Big data – what it can do to your business?